BEYONCE – ‘Countdown’
Frank Gatson Creative Dir. for Beyonce’s latest video ‘Countdown’ featuring our gorgeous Aaron Witter.
MTV Video Music Awards 2011 – BEYONCE ‘Love on Top’
Creative Director Frank Gatson and Chris Grant choreograph Beyonce’s performance of ‘Love on Top’ at the MTV Video Music Awards 2011 in L.A
FRANK GATSON JR: MTV Video Music Award 2011 for Best Choreography!!!
Lucky Number 7!!! Congratulations to Frank Gatson JR for bagging his 7th Video Music Award in Choreography for Beyonce’s ‘Run The World – Girl’.
BEYONCE – ‘Who Run The World (Girls)’
Beyonce is back with her new single ‘Who Run The World’ that comes with such an epic video directed by superstar Francis Lawrence and Choreographed by Frank Gatson Jr. Chokolate cast the 240 dancers and models which was shot over 3 days in L.A. Shout out to Sarah Amos and Chloe Tangney from the UK who were also in the video! Chokolate also sourced the Kwaito Mozambican Dancers W TOFO Mario and Xavier for B and Frank , who were the main inspiration for the movement in the video. It was a huge job and so very worth it!
BEYONCE Oprah Farewell Show
After the successful work on the ‘Girls’ video, Chokolate were contracted to cast 60 female dancers for the historical Oprah Surprise Farewell Show in Chicago which celebrated Oprah’s 25 year run. Beyonce performed her single ‘Run the World‘ after Dakota Fanning’s segment and the show which taped over 2 days was a star studded extravaganza with the likes of Stevie Wonder, Tom Hanks, Tom Cruise, Halle Berry, Will Smith, Usher and many more!
Creative Director: Frank Gatson; Choreographer: Chris Grant
BEYONCE – BILLBOARD AWARDS 2011
This year Beyonce was honoured with the Billboard Millenium Award at the Billboard Awards at the MGM in Vegas. Chokolate were responsible for the casting of the 100 female dancers in this showstopping performance of ‘Run The World’! Well done to Frank Gatson JR for pulling it off as well as our rising superstar Chris Grant who co choreographed. It was a lot of hard work but the results are clear! What a show..! Chokolate was also contributed as visual graphics consultant.
ALEX GAUDINO feat. KELLY ROWLAND – ‘What A Feeling’
This is a very speical job, it marks Frank Gatson’s return to Directing! Alex Gaudino teams up with the beautiful Kelly Rowland for this up tempo feel good smash hit song ‘What A Feeling’ directed by the visual genius that is Frank Gatson JR. Chris Grant Choreographed the video and also dances in it. He’s the one in the leather hat dancing beside Kelly.. Chokolate were Casting Directors for the 40 dancers on this job so it was a great family project to be involved in!
JENNIFER LOPEZ – ‘On The Floor’
Frank Gatson Choreographs J-Lo in her much anticipated new music video ‘On The Floor’. The amazingly talented Chris Grant lands the role of assistant Choreographer as well as a cameo! It was all filmed in L.A at the awesome 740 club. Well done to you both!
RIHANNA – ‘Only Girl’
Frank Gatson Jr. is Movement Director for Rihanna in her amazing new party tune ‘Only Girl’.
THAT GRAPEJUICE: Frank Gatson Jr. Interview
Click here to read Director /Choreographer Frank Gatson Jr‘s insighful interview for That Grapejuice Magazine. Frank who has worked with artists such as Michael Jackson, Beyonce, Destiny’s Child, Rihanna,Usher, Kelly Rowland any many more explains how he broke into the industry and his plans and goals for the future as a Director.